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ADVISORY

Philosophy

Client-First approach

Client-First approach

We believe the best financial plan is the one you can stick to that lets you sleep well at night. Our plans are designed to bring clarity and peace of mind for clients while avoiding unnecessary noise and complexity. Simple plans executed well have a long track record of success. 

Client-First approach

Client-First approach

Client-First approach

Having seen first-hand the industry sales quotas, management directives, and invisible fees, I built a firm without those problems. No sales, no corporate influences, and transparent fees charged only for direct advisory work. 

NAFPA ON ADVISOR COMPENSATION

Services

Client-First approach

Non-CUSTODIAN

We typically work with individuals and families from working years through retirement. Most new clients want a full financial inventory and assessment, but we can do specific projects (e.g. investment reviews only) as requested. 

Non-CUSTODIAN

HOURLY FEES ONLY

Non-CUSTODIAN

Our role is advisory only, so we do not take control of or have access to client accounts. This adds a layer of security for clients and avoids most account shuffling when clients work with us. 

FIDUCIARY

HOURLY FEES ONLY

HOURLY FEES ONLY

We operate under a fiduciary obligation to clients, while most of the financial industry operates under a suitability standard. Suitability is a sales standard, fiduciary is a stewardship standard. 

HOURLY FEES ONLY

HOURLY FEES ONLY

HOURLY FEES ONLY

We charge hourly fees for services like an initial plan or an annual review. No recurring fees to be a client or fees based on a percentage of your investments. All clients have seen a significant decrease in fees with this structure. 

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Copyright © 2018-2026 Ashland Advisors PLLC

Ashland Advisors PLLC is a registered investment adviser offering advisory services in the State of Iowa and in other jurisdictions where exempted.

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